In an age where the Internet reigns, advertising agencies are at their prime. Sharing material has never been easier, and unlimited information is just a click away. A massive amount of people around the world involve themselves in media every day, and advertising agencies are taking full advantage of this. According to Statisticbrain.com, the ad agency industry raked in total revenue of $48 Billion in 2012, with the industry employing over 462,000 individuals. Companies in this industry create material and place it across outlets such as television, newspapers, magazines, radio, and the internet, hoping to efficiently communicate their messages to consumers.
Demand for advertising is driven by companies that do business in all sectors of business, from retail to food products. Common areas of focus are advertising, direct marketing and customer relation management, digital ads, public relations, promotion, and media. In the early “Print Era” years, the industry focused on print mediums, such as newspapers, magazines, and flyers. In the 1970’s, however, the game changed. With the wide adoption of television and radio, broadcast media reigned. During the 1990’s, the industry yet again shifted focus to include digital advertising on the Internet. Today, with newspaper ad revenues being the lowest they have been in 60 years, digital advertising is taking over, being the main focus of advertising agencies worldwide.
At your agency, we encourage you to take full advantage of this media shift, focusing on cutting-edge technologies that communicate brands in the most effective way possible. Over the past few years, many companies have begun using digital signs, television, projection mapping, print, and the internet to communicate the brands of their customers. As the industry progresses, we cannot wait to see what new technologies emerge that companies can take full advantage of!
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