Crafting a Successful Message

Crafting a Successful Message

There are a lot of things to keep in mind when crafting a successful message that will connect with your audience. Over the years, we have found our most successful messaging strategies are manageable, actionable, and measurable.

Don’t overwhelm your audience with too much information.  Manage your message by picking three main points and concentrating your audience’s attention on those.  Your message will be clear and concise.

Make sure your message is actionable.  What do you want your audience to do?  Keep it simple and to the point.  Don’t infer or try to get your audience to connect the dots.  Tell them straight up…here’s what you should do.

Finally, how do you know if your message was successful?  Make sure your message is measurable.  You should have been very clear in what you wanted your audience to do.  Have a plan in place to measure results in advance of your message going out.  Solid metrics that measure the actions of your audience provide invaluable data in measuring the return on investment of your message.

Ensure communication success.  Make sure your message is manageable, actionable, and measurable.

Don’t want to craft a message on your own? Our creative services include scripting, writing, and much more!