I am a firm proponent of leveraging social media to spread your message.  Why?  Because I believe that crowdsourcing is the easiest and most inexpensive way to spread your message or campaign. There are many ways to do this, but this post will focus on using a promotional giveaway. As I touched on in a previous post, we just recently finished up running a Facebook Timeline contest, and used both Facebook ads and participants’ sharing (to crowdsource social media reach) to promote it. Both methods were effective in promoting our message, but had strikingly different results. Facebook Ads The first step…